Uorfi Javed Ajio's New Brand Ambassador? E-commerce giant launch new collection with Fashion Queen

Fashion e-commerce giants Ajio made a bold move on April Fools' Day by launching a campaign featuring none other than Bollywood's fashion queen, Uorfi Javed, to announce the start of their new sale. This marks a special collaboration between Ajio and Uorfi, who is known for her bold choices and breaking stereotypes in the fashion industry. As the face of the brand, Uorfi's unique style and personality perfectly align with Ajio's brand image. 

With over 4.1 million followers on Instagram, Uorfi's influence and popularity in the fashion world is undeniable. In a recent Instagram post, she expressed her excitement about the collaboration, saying, "I don't follow trends, I set them!" The post also hinted at a snazzy, bold, and ultra-unique collection that would be coming soon.

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Uorfi's daring fashion choices have often stirred controversy and sparked discussions. However, she remains unapologetic about her style and expresses herself freely through her outfits. Despite receiving backlash, she continues to be an inspiration to many, especially to those who want to break away from traditional norms and express themselves in their unique way.

I apologise for hurting everyone’s sentiments by wearing what I wear . From now on you guys will see a changed Uorfi . Changed clothes . Maafi

— Uorfi (@uorfi_) March 31, 2023

In a recent incident, Uorfi was spotted wearing a co-ord set made from green practice net, which garnered mixed reactions from the public. While many appreciated her bold style statement, some criticized her for going too far. Uorfi took to Twitter to apologize to those who felt offended by her outfit, saying, "I apologize for hurting everyone's sentiments by wearing what I wear. From now on, you guys will see a changed Uorfi. Changed clothes. Maafi."

Overall, Uorfi Javed's collaboration with Ajio is a bold and exciting move that is sure to turn heads in the fashion industry. Her unique style and fearless attitude make her a perfect fit for the brand, and her influence is likely to attract more customers to Ajio's new collection.

- PTC PUNJABI