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Karan Aujla Makes History as First Punjabi Artist Selected for Apple Music’s Up Next Program
In a groundbreaking move, Apple Music has chosen Karan Aujla, the versatile singer, rapper, and lyricist, as the latest addition to its esteemed Up Next program. This prestigious initiative, known for propelling emerging talents onto the global stage, marks the first time in its eight-year history that an Indian artist has been featured.
Hailing from Ghurala, Punjab, Karan Aujla, born Jaskaran Singh Aujla in 1997, embarked on his musical journey upon moving to Vancouver in 2014. Initially recognized for his lyrical prowess, Aujla gained prominence writing for renowned Punjabi artists such as Jazzy B and Diljit Dosanjh before launching his solo career in 2018. His music, a fusion of R&B and hip-hop with profound influences from Punjab, reflects his roots and resonates deeply with audiences worldwide.
Aujla’s meteoric rise includes collaborations with prominent figures like YG and Badshah, cementing his reputation as a force in the global music scene. His recent accolade includes winning the coveted "Fan Favorite" award at the 2024 Canadian Juno Awards, a testament to his growing international acclaim.
His latest EP, "Four Me (Apple Music Edition)", showcases his distinctive style across diverse tracks, from the melodious "IDK How" to the gritty "Who They?". Each song not only highlights Aujla's lyrical finesse but also underscores his ability to blend various musical elements seamlessly.
In a statement to Apple Music, Aujla expressed his aspiration to transcend linguistic barriers through his music, aiming for a universal appeal akin to the global phenomenon of tracks like "Despacito". His vision is encapsulated in the exclusive Apple Music Up Next film, which provides an intimate look into his life in Vancouver and his artistic journey.
As part of the Up Next program, Aujla’s music will receive enhanced visibility across Apple Music’s platforms, amplifying his reach to a broader audience. Fans and music enthusiasts alike can delve into his captivating melodies and thought-provoking lyrics, setting the stage for his upcoming "It Was All A Dream" tour starting August 10, 2024, in Toronto at the Scotiabank Arena.
Karan Aujla’s selection for Apple Music’s Up Next not only marks a significant milestone for Punjabi music but also reaffirms his position as a trailblazer in the global music industry. As he continues to evolve and captivate audiences worldwide, Aujla remains poised to leave an indelible mark on the music landscape.
- PTC PUNJABI
