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Nadiadwala Grandson Entertainment and Banijay Asia Forge Strategic Collaboration for Series and Films
In a significant development for the Indian entertainment industry, Nadiadwala Grandson Entertainment (NGE) and Banijay Asia have announced a strategic partnership that promises to revolutionize the landscape of content creation. This collaboration between the two industry giants aims to produce a dynamic lineup of original series, films, and adaptations of globally popular hits, catering to audiences in India and beyond.
Nadiadwala Grandson Entertainment, helmed by the visionary filmmaker Sajid Nadiadwala, has long been a prominent name in Indian cinema. Known for delivering blockbuster franchises such as Housefull, Baaghi, and Kick, as well as critically acclaimed films like Chhichhore and Super 30, NGE has consistently set high standards in the entertainment industry. The partnership with Banijay Asia, a production powerhouse led by Deepak Dhar, marks a new chapter in NGE’s journey toward creating premium content across genres and formats.
Expressing his enthusiasm about the collaboration, Sajid Nadiadwala, Founder of Nadiadwala Grandson Entertainment, stated, “At NGE, we have always strived to deliver top-notch entertainment to Indian audiences. Partnering with Banijay Asia to create cutting-edge content is a thrilling venture for us. Our vision has always been to push the boundaries of entertainment, and this partnership is a significant step towards achieving that goal. This is just the beginning of a long and fruitful partnership with Banijay Asia, and we look forward to this creative synergy.”
Deepak Dhar, Founder and Group CEO of Banijay Asia and EndemolShine India, echoed Nadiadwala’s sentiments, highlighting the excitement surrounding the partnership. “We are excited to partner with Sajid Nadiadwala, a visionary whose contributions to Indian cinema are unparalleled. He has given audiences hit franchises and content-driven films that resonate deeply. This collaboration further reinforces our commitment to producing high-quality content that resonates with audiences across the globe. With Sajid's creative vision and our expertise in content creation, we are poised to set new benchmarks in the world of entertainment.”
Mrinalini Jain, Group Chief Development Officer of Banijay Asia and EndemolShine India, also expressed her optimism about the collaboration. She stated, “Partnering with Nadiadwala Grandson Entertainment offers a unique opportunity to blend our strengths in content development with Sajid Nadiadwala's cinematic vision. His unparalleled expertise and creative vision are invaluable assets in this collaboration. Together, we aim to push the boundaries of entertainment by delivering compelling originals and adaptations that captivate audiences in India and worldwide.”
As these two industry leaders come together, the entertainment landscape is set to witness a new era of innovative and high-quality content. Audiences can look forward to a series of groundbreaking productions that will redefine storytelling and captivate viewers across the globe.
- PTC PUNJABI
