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KL Rahul Invests in ‘Drip Project’ and Becomes Brand Ambassador for ‘Metaman’ Perfume Range
Indian international cricketer KL Rahul has taken a significant step beyond the cricket field by investing an undisclosed amount in ‘Drip Project’s’ premium perfume range, rebranded as ‘Metaman’. Alongside his investment, Rahul has also signed on as the brand ambassador for Metaman, embodying the essence of its luxurious and sophisticated fragrances.
Rahul, known for his commitment to supporting meaningful ventures for young Indians, is excited about his new role. He shared his enthusiasm, stating, “These are areas I'm truly passionate about. That’s why I'm involved in health, wellness, sports, and fashion—these have always interested me. I’ve chosen to enter spaces where I feel comfortable and where I can genuinely contribute, rather than just being the face or an ambassador. While that role is exciting, this is a much bigger opportunity for me. It extends beyond my playing days and represents a long-term investment. Plus, it's been enjoyable to explore something outside of cricket, and I've really enjoyed it so far.”
Harsh Maskara, Co-Founder of ‘Metaman by Drip Project,’ expressed his appreciation for Rahul’s involvement. He commented, “KL has been an investor in Metaman Brands Pvt Ltd and The Drip Project from the beginning. Seeing the growth we’ve made over the past two years since he invested—from starting at zero to reaching where we are today—he’s been part of the journey. When I introduced the idea of expanding The Drip Project into the fragrance market and re-launching Metaman, he showed immediate interest. The fragrance is something very close to his heart; he’s always picking up perfumes at duty-free shops while traveling, which resonated with him. After numerous endorsements, he wanted to create something of his own, making this the perfect opportunity.”
‘Metaman’ offers a collection of high-quality, sophisticated perfumes designed to make a lasting impression. This new range reflects Drip’s dedication to delivering elegant products with global appeal at an accessible price point.
In addition to his cricket career, KL Rahul has been actively investing in various visionary projects. Recently, he invested in Flam, an AI-powered company known for its innovative MR product that aims to revolutionize fan interactions with celebrities. Rahul’s investment portfolio also includes companies such as Boldfit, XYXX, Hyugalife, 4Cast, and Players Fund, showcasing his commitment to supporting forward-thinking ventures.
- PTC PUNJABI
