'Fighter' director, Siddharth Anand is strategizing a 50-day marketing plan for the Hrithik Roshan & Deepika Padukone starrer movie!

Fighter has been one of the most anticipated recipe of Bollywood that has been cooking from a long time now. Directed by Siddharth Anand, the film has reportedly wrapped up it's shooting procedures in October 2023. Ever since then, 'Fighter' has been igniting flames regarding it's teaser launch by the makers, but no official confirmation has surfaced on the social forums yet. However, the Bollywood's first ever Aerial action franchise has made some oozing revelations regarding it's whopping marketing strategy before it releases in the global front. 

The 50-day marketing strategy

According to a close source to the film's production, the makers have strategized a mega plan of 50 days for it's pre-release marketing and promotional activities. As per the source, "The campaign kicks off with a teaser launch in the first week of December. The post-production work and sound mixing is currently in progress and the idea is to take the audience on a ride like never before with the first asset of this action thriller. Both Sid and Hrithik are very particular on what’s their first communication and they have both zeroed in on an asset that could become the talk of the town."

The director to serve the movie in an exciting strategy

Well, as per the work front of Hrithik Roshan and Siddharth Anand, the duo is not new, as both of them has earlier collaborated in the Bollywood blockbusters such as 'Bang Bang' and 'War'. With the previous marvelous acknowledgement received by such mega films, the expectations for the upcoming movie 'Fighter' is extremely high. Speaking off the upcoming films, the source further said, "The plan is to give the audience a sneak peek into the world of Fighter through its various content pieces that will be released timely running up to the release of the film. The highlight of the film campaign will be the Music album. Every song of Fighter has a different flavour – from dance numbers to romance, celebration, patriotism, and emotion – and Sid will be opening one card at a time. It has been strategized to align with the social calendar of December and January. In fact, the party season of December will kick off with Fighter." 

About Fighter

Fighter is an upcoming Hindi aerial action drama, helmed under acing director Siddharth Anand. Starring Hrithik Roshan, Deepika Padukone, Anil Kapoor, Karan Singh Grover and Akshay Oberoi, the film is produced by Siddharth Anand, Jyoti Deshpande, Ramon Chibb, Ajit Andhare and Anku Pande. As per the official synopsis by IMDb, it says, "An aspirational young man named Shamsher Pathania must overcome his obstacles after enlisting in the Indian Air Force in order to become a hero of the Indian Armed Forces. Meanwhile, the promising movie has been slatted to get release on 25th January, 2023, which is also India's 75th Republic day touting it as one of the biggest release of the year, 2024. 

- PTC PUNJABI