Survey Indicates: Mental Health of Over Four-Fifths of Indians is Impacted by OTT or Television

In India, perceptions surrounding mental health have been gradually evolving, marked by increased awareness and discussions aimed at reducing stigma. ITC's third annual Feel Good with Fiama Mental Wellbeing Survey, conducted on Mental Health Day, sheds light on the changing attitudes of young Indians toward mental health.

Cinema, a powerful influencer of culture, can shape perceptions and impact societal beliefs. While mental well-being has gained prominence in recent broadcast content, the survey emphasizes the need for a more proactive conversation. The findings reveal that 77% believe TV, movies, and OTT content can drive mental health conversations.

A significant 78% of respondents feel that a 'dramatic' representation of mental health can deter individuals from seeking treatment, while 79% believe positive portrayals in movies can help address the stigma. Additionally, 81% recognize the impact of celebrities as mental health advocates. A notable 82% of respondents believe TV and OTT platforms can play a crucial role in shaping mental health perceptions.

In a groundbreaking move, ITC Fiama collaborated with Filmfare at the Filmfare OTT Awards 2023 to introduce a special recognition for sensitive portrayals of mental health in cinema. Director Anvita Dutt received the inaugural award for her film 'Qala,' addressing intergenerational mental health issues.

Expressing her gratitude, Director Anvita Dutt highlighted the importance of narratives shedding light on uncomfortable truths, emphasizing the need for more conversations around mental health. Filmfare, acknowledging the power of cinema to break mental health stigma, expressed hope that the recognition would inspire more filmmakers to tackle this sensitive subject.

In September 2023 the Survey involved 800 participants aged 16-45 in Delhi, Mumbai, Kolkata, and Bangalore.