YRF Entertainment Strikes Gold with Triple Global Hits: 'The Romantics,''The Railway Men,' and 'Maharaj'
YRF CEO Akshaye Widhani on the Company's Global Streaming Hat-Trick with 'The Romantics,'' The Railway Men,' and 'Maharaj'
YRF Entertainment, the streaming production arm of Yash Raj Films, has scored a hat-trick of global hits with "The Romantics," "The Railway Men," and now "Maharaj."
Discussing the company’s significant success, YRF’s CEO Akshaye Widhani said, “At YRF, we always aim to produce content that can represent our country, our people, our culture, our values, and ambitions in their full glory to a global audience. We invest a lot of time in handpicking and polishing our stories because we believe it is always the content that survives the test of time and can transcend borders and languages.”
He continued, “We want to be proud of the content that we put out and, in turn, we want to make our country proud too. This is a validation of our conscious content choices. We believe in making projects that check all boxes and appeal to all quadrants. What is hugely gratifying is the love that these titles have received from audiences across the world!”
With a rich legacy spanning over five decades, YRF intends to place India at the heart of its storytelling strategies.
Akshaye elaborated, “We are a company driven to tell the world about India. We believe that the India story is what the world wants to see, engage with, and discuss, and we want to be at the heart of it, producing content that hopefully breaks out like 'The Railway Men,' which became a global phenomenon.”
He added, “Before we started to roll out our streaming slate, it was heartening to see projects from South Korea, Japan, Israel, Spain, and others breaking out and gaining enormous acclaim worldwide. We are happy our first series, 'The Railway Men,' is now one of those most-loved content pieces globally, and we are representing India in that esteemed list.”
Akshaye emphasized the company's ambition for future successes. “We will aim for more successes with our forthcoming titles. We want to push the envelope with every project. We are restless storytellers, so we will always try and tell stories that are unique and told in the most disruptive way.”
YRF is thrilled to partner with Netflix for its streaming slate, which is scripting an incredible success story globally. Akshaye noted, “We have a partner like Netflix with us, who trusted our vision and were committed to taking these titles to the world. We share this moment with Netflix for their unwavering support, teamwork, clutter-breaking insight, and commitment to brilliance in content.”
The company aims to surprise audiences with its content decisions and has a thorough plan to be the most disruptive.
Akshaye stated, “YRF Entertainment wants to be a creative catalyst, aiming to work with the best talents. With our next lineup of projects, we are also aspiring to discover, groom, and endorse some of the best new and young minds at work. We will always be a diverse studio, dabbling in multiple genres.”
He concluded, “Our three YRF Entertainment projects signal our ambition to be extremely risk-taking while putting content at the center of disruption. Our next lineup will only take this intent forward. You can expect to be surprised with every product that we make from here on.”