Adipurush on OTT: This Platform Secures Exclusive OTT Rights for Prabhas Film for Rs 250 Crores

Prior to its release, 'Adipurush' has been a subject of discussion due to its remarkable visual effects, majestic cinematography, and contemporary retelling of the epic tale of Ramayana. As per media reports, the film's creators have successfully secured a deal for its OTT release. The film has managed to secure a remarkable deal worth 250 crores.

By  Prerit Chauhan June 13th 2023 05:11 PM

Prepare yourselves for the highly anticipated cinematic release of 'Adipurush,' a movie that stars Prabhas, Kriti Sanon, and Saif Ali Khan. Directed by Om Raut, this film has been creating a buzz among fans who eagerly await its arrival on the silver screen. Prior to its release, 'Adipurush' has been a subject of discussion due to its remarkable visual effects, majestic cinematography, and contemporary retelling of the epic tale of Ramayana. However, recent rumors have been circulating regarding the possibility of the movie also being released on an OTT (Over-The-Top) platform, accompanied by a lucrative deal sealed by the film's producers. Let us delve into the details to uncover which OTT platform will serve as the host for the movie and the magnitude of the agreement.

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Adipurush on which OTT Platform?

Mark your calendars for the much-anticipated theatrical release of 'Adipurush' on June 16, 2023. Approximately 50 days later, audiences will have the opportunity to indulge in the cinematic experience of the movie from the comfort of their own homes through an OTT platform. As per media reports, the film's creators have successfully secured a deal for its OTT release. The latest information suggests that 'Adipurush' has found its OTT partner in none other than Amazon Prime Video. The film has managed to secure a remarkable deal worth 250 crores, ensuring its exclusive release on the renowned streaming platform. Even before its theatrical debut, 'Adipurush' has already been generating significant revenue through its music, satellite rights, and other digital rights, reportedly amassing an astounding 432 crores.

Many clowns cum trade experts working for various media portals were predicting 5-10 cr opening for #Adipurush Hindi Version & were continuously mocking its box office prospects since last 6 months.

They are up for a shock of their lifetime on Friday ..

Entertainment portals…

— Sumit Kadel (@SumitkadeI) June 13, 2023

The decision to release 'Adipurush' on an OTT platform, in addition to theaters, signifies the growing importance of digital platforms in the film industry. With the rise in popularity of streaming services and the ever-expanding reach of these platforms, filmmakers are increasingly exploring dual-release strategies to cater to the diverse preferences of audiences. While the theatrical experience offers grandeur and a larger-than-life cinematic spectacle, the convenience and accessibility of OTT platforms provide an alternative means for viewers to enjoy their favorite movies in the comfort of their own homes.


Adipurush is set to captivate audiences with its stellar cast, awe-inspiring visual effects, and a compelling narrative that brings the ancient epic into the modern era. The movie has been garnering attention for its lavish sets, extravagant costumes, and cutting-edge technology employed to bring the mythical tale to life. With Prabhas essaying the role of Lord Ram, Kriti Sanon as Sita, and Saif Ali Khan portraying the menacing Ravana, 'Adipurush' promises to be a visual extravaganza that will transport viewers into the captivating world of ancient mythology.

The craze for #Adipurush is soaring to an all-new level! 1 lakh tickets have already been booked at #PVRINOX.
Have you booked your tickets to witness the visual spectacle yet?

Adipurush, releasing at PVR on 16th June!
Book now: https://t.co/WyiWtS0CBM
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.#AdipurushMoviepic.twitter.com/qBSToRTPqq

— P V R C i n e m a s (@_PVRCinemas) June 13, 2023

As the anticipation builds for the release of 'Adipurush,' fans eagerly await the opportunity to witness the magic unfold both on the big screen and through the digital medium. The combination of a theatrical release followed by an OTT premiere on Amazon Prime Video ensures that audiences will have multiple avenues to experience this highly anticipated cinematic spectacle. With its grandiose production values and a captivating storyline, 'Adipurush' is poised to leave a lasting impact on the minds of viewers, further solidifying its position as one of the most eagerly awaited movies of the year.

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