AP Dhillon's song 'Excuses' sets a new viral trend 'Kehndi Hundi Si'; brands creates hilarious memes

AP  Dhillon's Excuses has conquered every social media platform. The tune can be found in memes, reels, and nearly everyone's music collection. It isn't the first time that Punjabi music has had such a big impact. Punjabi songs have surpassed all others in terms of popularity.

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Punjabi music has been popular among people of many languages from the time of Imran Khan's Amplifier to AP Dhillon's Excuses. In a country where languages change every few kilometers, the music industry has carved out a niche for itself.

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AP Dhillon's song "Excuses" is a smash hit that has even developed an online trend known as "Kehndi Hundi Si." The line is actually a line from the hit song's lyrics, and the fad is causing quite a stir on social media.

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Swiggy, Zomato, KFC, Dunzo, Indigo, JioSaavn, Manforce, and Mother Dairy, among others, have uploaded amusing memes in response to the song's popularity on Instagram reels.

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Punjabi music's enormous prominence can be attributed to its music, rhythms, and composition. These characteristics are what make people dance to these tunes even if they either half or completely understand the lyrics. The music as a whole is great for chilling down to.